金點設計-語竹系列扶手椅、小企鵝奶瓶
圖片說明：深圳羲瑪設計有限公司-語竹系列扶手椅；圖片提供/台灣創意設計中心 圖片說明：深圳羲瑪設計有限公司-語竹系列扶手椅；圖片提供/台灣創意設計中心 圖片說明：深圳羲瑪設計有限公司-語竹系列扶手椅；圖片提供/台灣創意設計中心 圖片說明：深圳羲瑪設計有限公司-語竹系列扶手椅；圖片提供/台灣創意設計中心 圖片說明：深圳羲瑪設計有限公司-語竹系列扶手椅；圖片提供/台灣創意設計中心
一個偶然的機會，讓我們看到歐洲的寶馬車內使用著中國企業提供的竹材飾面代替之前的桃木，其呈現的效果讓我們驚豔，原來竹可以運用到這些層面的產品中。
於是，我們開始了???
我們希望用最中國的材料做最中國的設計，希望設計出能真正替代木制傢俱的竹傢俱產品。同時，它必須是有別於現在我們在市場上看到的竹傢俱，它不是藝術品，但它是時尚的，適用的，是能夠為大眾所接受的，是能夠馬上市場化的全低碳的商業產品！我們希望更多的人能夠真正感受到這種全新的100%竹制傢俱的魅力，竹材完全可以替代木制做出優秀的，市場化的傢俱產品。 據說，中國傢俱每年用掉的樹木種在一起相當於10個香港的面積，中國每年的木材需求量為4.1億立方米；我們希望嘗試改變上述的局面，我們相信，利用可速生的低碳的材料取代木材來設計傢俱也許是一種切實的行之有效的方法之一。
當然，設計過程中也遇到了很多的挑戰！比如：竹的物理性能單一，導致竹傢俱的上色非常的難！因為竹是不吃顏色的，而現在做竹地板採用UV漆的做法無法應用到傢俱產品中去，同時竹傢俱的原材料獲取管道，時間都非常難！另外竹的加工工藝相對木來說也更加的難……這些困難雖然還沒有完全克服，但我們已經在不斷的收穫成功！
It was by chance that we saw the inside decoration of European BMW car is made by bamboo veneer that supplied by Chinese company instead of by mahogany as before, the bamboo decoration surprised us and let us realize that bamboo can be applied to these kind of products.
so we began our work…
We want to make the most Chinese design with the most Chinese material, hope to design real bamboo furniture that can replace wooden furniture. At the same time, we want it to be different from those bamboo furniture we now see on the market; it is not art, but it is fashionable, suitable, and can be accepted by the public, to be low-carbon commercial product that immediately leads to be marketization! We hope that more people can really feel this new charm of 100% bamboo furniture and know that bamboo can really replace wooden to make excellent, market-oriented furniture.
It is said that the Chinese producers alone, use a forest area greater than ten times the land area of Hong Kong. China has a total wood demand annually of 410 million squares cubic. We want to try to change the above situation; we believe that one of the effective methods to design furniture is using the fast-growing low carbon materials instead of using wooden materials.
Of course, we also encountered a lot of challenges during the design process! For example: the single physical properties of bamboo making the coloring work very difficult! Because bamboo doesn’t “eat” colors, and those UV lacquers that we used to make carpet floor can’t be applied to furniture; Meanwhile the timing and the ways to get access to raw materials for bamboo furniture are very difficult! Technology of Bamboo processing is also much more complex ...... these difficulties even are not yet completely overcome, but we have succeeded continually!
圖片說明：上海威曼工業產品設計有限公司-恩諾童“小企鵝”奶瓶；圖片提供/台灣創意設計中心 圖片說明：上海威曼工業產品設計有限公司-恩諾童“小企鵝”奶瓶；圖片提供/台灣創意設計中心 圖片說明：上海威曼工業產品設計有限公司-恩諾童“小企鵝”奶瓶；圖片提供/台灣創意設計中心
針對國內奶瓶市場在中高端定位方面的缺乏，以成熟的低進氣，彎頭瓶身等工藝為技術支點，旨在為嬰幼兒提供健康，興奮，卓越的產品。威曼公司憑籍卓越的創意從名聲斐然的境內外六家設計公司中脫穎而出，成為恩諾童其中一家設計服務供應商。
威曼為恩諾童設計的企鵝系列奶瓶擁有創新底進氣系統，靈動黃金比例弧線形成酷似小企鵝造型的瓶身，生動的造型易於握拿同時引導正確、防脹氣的餵養姿勢，其“小企鵝”之名也因此得來。所採用材料為不含雙酚A,安全無毒，在抗藥性，耐熱性，及耐磨損度表現出色的PP/PPSU材料。健康安心的科技，最接近母乳餵養姿勢，成為真正意義上的“母乳瓶”和最“尚”的產品。
圍繞嬰幼兒健康需求這一出發點，在針對超過200名的助產士和兒科醫護專家的市場調查用戶體驗中，優秀的產品得到了諸多的高度評價。產品上市前，在一系列的終端宣傳、網路電商推廣活動中，我們的產品通過媽媽們的試用，在奶嘴品質和防脹氣功能方面表現尤為出色，恩諾童的口碑在網路上逐漸形成，成為嬰童產品的網路紅人，同時引起了廣大經銷商的興趣。
Since there is a lack of middle and high-end product in Chinese feeding bottle market, this project aimed to develop an outstanding product which is healthy and pleasing based on the mature bottom air intake system and elbow style body. At the beginning of the development process, VIM won the design agent role from 6 famous design companies of both home and abroad.
It was the close cooperation throughout this project among marketing company, product design company and producer that the product development finally achieved success. From the market positioning at the very beginning, to product and package design, as well as market promotion, each of the 3 partners performed its duty and kept communication with others. Therefore, this project can be considered as a good example of a combination between product design and marketing pattern.
Before the product release, we held a user experience research choosing more than 200 midwifes and pediatricians, focusing on the needs of baby’s health, and the product received a lot of good comments. Meanwhile, in several terminal promotions and internet promotion, our product has now become increasingly popular with mothers in trail use stage. With its excellent quality and functions, the product also attracted many dealers.
相關網站：
金點設計獎官網：
http://www.goldenpin.org.tw/tw/
新一代設計展官網：
http://www.yodex.com.tw
金點新秀設計獎Facebook粉絲專頁：
https://www.facebook.com/YoungPinDesign
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圖文提供/台灣創意設計中心；編輯/何?融(何熊貝)
