圖片說明：昕象設計有限公司-18樂愜意生活系列；圖片提供/台灣創意設計中心

本系列靈感始於台灣記憶中，那圍在攤子前與阿伯輸贏香腸的少年，亦或過年時全家歡聚在大碗公前擲骰子，此起彼落的「十八啦」吆喝聲，夾雜著骰子在碗公裡跳轉的鏗鏘聲，轉動了滿滿的歡樂。有時三五好友泡茶聊天話題交錯、亦或調味料加入菜餚後產生的微妙變化、人生有時不亦如擲骰子般變化莫測，這就是骰子人生…

圖片說明：昕象設計有限公司-18樂愜意生活系列；圖片提供/台灣創意設計中心

18樂愜意生活系列，轉動記憶中的歡聚時光，將輕鬆愉悅的氛圍帶進餐廚中，濃縮咖啡杯最能契合您充滿鬥志、想繼續拼搏的精神。茶杯讓您轉動泡茶聊天時的話題與趣味，每只杯身都有和真實骰子完全相同的點數凹點，讓人下意識地就想拿在手上把玩，且經由五感中的觸覺體驗，使用者能輕撫杯底辨識點數，藉此找到自己的杯子。常聚在一起泡茶聊天的好友亦有了各自專屬的茶杯，如同彼此深厚的情誼一般，是種不需言說的默契。

圖片說明：昕象設計有限公司-18樂愜意生活系列；圖片提供/台灣創意設計中心

調味組在您增添胡椒、鹽等調味料時，就像骰子在碗中跳轉、變化，轉動之間讓品嘗美食變得更有樂趣、食物也經由調味的動作增加了風味和層次，醬罐和油醋壺的蓋子由點數一的意象轉化而來，不僅忠於骰子的造形，操作上也便於開蓋拿取、補充。產品堅持全程台灣設計、台灣製造，品味生活中的小快樂。

圖片說明：昕象設計有限公司-18樂愜意生活系列；圖片提供/台灣創意設計中心

The inspiration of this series comes from childhood memory of “Shi ba la!” in Taiwan. “Shi ba la!”means the 18 points in dice game. It’s the most points in this game. It’s so easy to everyone to play. The teenagers around the sausage street vendor challenge holder in dices game for winning sausage. In the Chinese new year, all family round the big bowl to play this game. You can hear “Shi ba la!” yelling voice everywhere with the clash from rotating dices in the big bowl. Dices rotate and happiness rotates and flows through everyone. From time to time, friends have a chat about anything with a pot of good tea. The topic of chat rotates and flows. In a good meal, little seasoning is added into food. The subtle favor and taste rotates. Life is just like dices rotation always changing and unpredictable. This is life of dice.

Dice 18 : Rotating happy time in your memory. Friends are around big bowl to look at rotation dices. The happiness, friendship and life are like it. We rotate on our own in the same space and clash when colliding from time to time. No matter it changes and rotates, the colliding and clashing happens such like we meet each other then laugh and be happy. This series will bring these pleasure and relief into your dinner room and kitchen. Espresso cup: If you are full of fighting spirit and keep progressing, just like single dice rotates for his own business. It must be the best to you and supports you all the time.

Tea set: Dice style cups are around tea pot. The center of friendship is the happy times owned together. However, each one looks like the same but different. There are different points for each cup. When you hold it on hand, you can touch the bottom of cup to know the points. Everybody rotates in the life with different style just like specific point for each cup. You will know which belongs to you. It’s just like good friendship. You know happy time owned together and each one owns his one. Everything is unspeakable and lasts forever. Condiment Cruet set: When we cook, adding seasoning is like that dices rotate in the bowl. Just a little seasoning or sauce can make favor and taste of food change and be promoted. It increases happiness of cooking and eating food. Pepper shaker, salt shaker, oil and vinegar dispenser and seasoning pot are included in this set. When you shake for salt or pepper, do you remember throwing dices with friends? The cover of oil vinegar dispenser and seasoning pot include the concept of point 1. It’s also convenient to open for taking or refilling. All products are made in Taiwan for your pleasure and taste of life.

圖片說明：名奇企業社-星空；圖片提供/台灣創意設計中心

Description描述: TCL芒果TV是一台基於互聯網內容的智能LED電視，由TCL為芒果電視台及芒果網深度定制，其設計根基於對其主要消費族群的深入研究。在視覺表現上，力求表達“年輕向上，快樂，正能量”的風格理念。芒果TV主體採用金屬中框及塑膠前後殼固定的結構方式。中框的芒果色首先提示了“芒果TV”的主題；前殼創新性地採用模內蝕紋的方式加入了時尚的十字皮革紋元素，這種線條交叉的肌理與常規的光滑表面相比，更具有力量感；皮紋線縫與下部金屬裝飾條巧妙的銜接，成為呼應主題的點睛之筆。底座採用兩件分體支撐，以覺上的輕量化及簡約個性的造型帶來一種向上的動勢，表達了“年輕向上”的理念。

圖片說明：名奇企業社-星空；圖片提供/台灣創意設計中心

Strategy策略: 電視作為互聯網的重要入口，以硬件+軟件+服務的產品形態回歸家庭娛樂中心地位大屏化趨勢明顯，並將有更多的形態出現。內容和軟件是智能電視差異化的關鍵，也是未來獲得額外收益的來源。與此同時，隨著網絡媒介的衝擊，電視作為重要信息的來源，地位也在慢慢削弱，它將是“娛樂”的代理人，“娛樂為王”對於未來電視發展來說是至理名言。 TCL芒果TV的精神與之契合，這不僅為細分市場提供了新的商務模式，也為消費人群的新生活形態提供了多媒體解決方案。

圖片說明：名奇企業社-星空；圖片提供/台灣創意設計中心

Process流程: 這款產品的設計流程起始於對以“時尚動感一族”和“愛消費的家庭主婦”為主的四類的重點消費人群的深入研究。通過對其心理特徵、行為特徵、使用習慣以及使用環境的分析，挖掘出潛在的心理需求，並基於此發展了三種可能的產品形態。結合芒果網的品牌視覺基調，產生了與之對應的設計風格。依據TCL的網品牌定位及設計定位坐標軸，選定了最終的量產方案。

圖片說明：名奇企業社-星空；圖片提供/台灣創意設計中心

Description: TCL Mango TV is a web content based LED smart TV exclusively customized by TCL for Hunantv.com and Mangocity.com, which is designed based on in-depth analysis of its target audience. On visual performance, TCL Mango TV strives to express the concept of Young and Progressive, Happy, and Positive Energy. TCL Mango TV adopts a structure of metal middle frame fixed by plastic front and rear covers. The mango orange of the middle frame highlights the theme of Mango TV. The stylish leather cross grain effect of the front cover generated by mold texturing feels more powerful compared to conventional smooth surface. The suture joins the bottom metal decoration bar seamlessly, which is the crowning touch echoing the theme. The base is made of two pieces, which brings a sense of upward momentum by its visual lightness and simple, unique shape, thus expressing the concept of Young and Progressive.

Strategy: As an important entrance to the Internet, television, by combining Hardware, Software and Service, will be the hub of home entertainment with its ever-increasing screen sizes. Still more verified product forms are to be expected. Content and software are the keys that differentiate smart TVs and will be the main source of added value in the future. Meanwhile, impacted by network media, television’s status as an important source of information is weakening. It will transform into an entertainment agent as Entertainment Comes First becomes the maxim to television’s future development. TCL Mango TV is born for entertainment. Not only does it provide a new business model for segmenting markets, it also provides a multimedia solution to cater to the new lifestyle of target audience.

Process: The design of this product originated from an in-depth analysis of four types of consumer groups which mainly target for the stylish, trendy young and the shopping loving housewives. The analysis focuses on their psychological traits, behavioral characteristics, habits and environment to dig out their underlying needs, thus outputting three potential product forms. Meanwhile, in regard to the visual tone of Mangocity.com as well as TCL’s brand position and design orientation, the product form for mass production is finalized.

相關網站：
金點設計獎官網：
http://www.goldenpin.org.tw/tw/
新一代設計展官網：
http://www.yodex.com.tw
金點新秀設計獎Facebook粉絲專頁：
https://www.facebook.com/YoungPinDesign

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圖文提供/台灣創意設計中心；編輯/何?融(何熊貝)

金點設計-18樂愜意生活系列、星空