金點設計-日頭下月光光、茶水間系列

By 欣建築2015/09/11

文章內文圖片

圖片說明：客家電視台-相聲專輯日頭下月光光；圖片提供/台灣創意設計中心

在設計這張專輯之前，對於客家的印象便是好客、樸實、勤勞、團結。透過收錄中的客家相聲與竹板快書，我們能從中體會到客家人的幽默、詼諧，窺探到有別於以往的既定印象。

以俐落的黑白色彩、留白，呈現出客家文化中簡約、簡潔的感受，並表達出客家人的單純及樸實。內頁部分是將文字做編排、設計，概念主要是相聲是透過句子構成，句子是由文字組合，文字拆解後只剩下符號的堆疊，於是我們將符號透過不同形式排列，透過不同表像意向，傳達出客語充滿內涵的文化特色。
文章內文圖片

圖片說明：客家電視台-相聲專輯日頭下月光光；圖片提供/台灣創意設計中心

特選略微透明感的紙張，使文字有不同的變化與層次，並以紙張不裁邊流露出客家文化中的神秘感。以〈如此競爭〉為例，將文字從中切開並交錯，呈現一種互相拉扯的動感；〈健忘〉則以模糊、消失的文字表現概念；在〈不可告人的秘密〉中，將文字藏在頁與頁之間，像是人在牆的另一頭說著耳語，而我們偷偷貼耳傾聽一般。在聽著專輯、看著文字及翻閱紙張的過程中，我們正享受著一場聽覺、視覺及觸覺的饗宴。

Before this album was designed, our impression of the Hakka people was that they are hospitable, simple, industrious and united. From the comic dialogue and quick-patter of the Hakka people recorded in the album, we can feel their humor and find something different from our impression. The neat black and white colors and the white space present the simplicity and conciseness of the Hakka culture and show the Hakka people are pure and simple.

文章內文圖片

圖片說明：客家電視台-相聲專輯日頭下月光光；圖片提供/台灣創意設計中心

The words are arranged and designed on the inside page. As the comic dialogue is composed of sentences which are a combination of words, and only symbols remain after the words are separated, we arrange the symbols in different forms so as to convey the meaningful cultural characteristics of the Hakka language through different presentations of symbols.

A piece of slightly transparent paper is specially used to enable words to show changes and layers, and the deckle edge of the paper reveals the mystery of the Hakka culture. With “Compete in Such A Way”, for example, the words are cut apart, presenting a dynamic of pulling; “Forgetfulness” is shown with vague and disappearing words; in “Dirty Little Secret”, the words are hidden between the pages, just like a person is whispering from the other side of the wall and we listen attentively to him secretly with our ears’ being pressed against the wall. While listening to the album, reading the words and flipping through the paper, we are enjoying a feast for the ears, eyes and hands.

文章內文圖片

圖片說明：易珈生技股份有限公司-茶水間系列；圖片提供/台灣創意設計中心

茶水間為健康保健飲品，有荷葉茶、薑紅茶、奇異藤黃果三種口味，湯匙挖取後，以開水沖泡的方式飲用。有別於市售健康食品在包裝上過度渲染成效，茶水間包裝首重茶品的典雅與質感，讓消費者享受產品機能的同時，也體現了一種悠閒舒適的生活態度。分為三種包裝型態與販售方式：

1.以全黑色牛皮紙袋，環繞一層高彩萊妮紙，輔以特殊色及燙金，運用編號次序的方式標示產品，除視覺的典雅外，也重視手感的質地。

2.三入牛皮紙袋可成為一盒，分為上下兩蓋，外觀上同樣輔以特殊色及燙金，而紙張運用則與單包不同，上蓋使用灰卡紙貼合緞紋紙，加強盒身的觸感及強度，下蓋使用黑色卡紙，與內袋一樣用黑白兩色的方式做為對比。

3.兩入一盒可成為一箱，以一體成型之E浪瓦楞紙做為外鄉，輔以燙金LOGO，同時在外部以台灣傳統花布做為包裝紙圖樣，可以依照季節及活動進行包裝紙材變化，同時贈送特製竹湯匙做為襯飾贈品。

The pantry are healthy drinks, including three flavors, ginger black tea, lotus leaf tea and kiwi brindleberry which need to be brewed up by water.

Different from most health foods on the market which too exaggerating their functions and effects, The Pantry is doing its best to hold an exquisite image of Chinese tea culture, focusing on showing an elegant quality, making consumers can both enjoy the functions and a comfortable life style of The Pantry.

The Pantry has three kinds of packaging and selling:

1. Use black kraft paper as main material and surrounded by a layer of vivid Linen paper with distinctive color and gilt, then label the product by numbers. Emphasizing an elegant vision and nice texture.

2. Every three kfrat packages could be put in one case, which is divided into upper and lower part. The upper part is made of grey cardboard and satin weave paper, strengthen the quality and duration. The lower part is made of black cardboard, showing a striking contrast between black and white.

3. Every two cases could be put in one box. The box is made of E flute corrugated paper with gilding logo on top, and wrapped by a Taiwan traditional fabric. The package could be changed among different seasons of activities. Besides, consumers would get one bamboo spoon as a foil gift.

相關網站：
金點設計獎官網：
http://www.goldenpin.org.tw/tw/
新一代設計展官網：
http://www.yodex.com.tw
金點新秀設計獎Facebook粉絲專頁：
https://www.facebook.com/YoungPinDesign

更多建築相關活動資訊，請上【欣建築-金點設計】
http://bit.ly/1y9HtQL

更多國內外建築脈動及作品介紹請上【欣建築】
https://solomo.xinmedia.com/archi

圖文提供/台灣創意設計中心；編輯/何?融(何熊貝)