金點設計-祈願筆禮盒、茶葉禮盒
圖片說明：祈願筆禮盒；圖片提供/美商方策顧問有限公司台灣分公司 圖片說明：祈願筆禮盒；圖片提供/美商方策顧問有限公司台灣分公司 圖片說明：祈願筆禮盒；圖片提供/美商方策顧問有限公司台灣分公司 圖片說明：祈願筆禮盒；圖片提供/美商方策顧問有限公司台灣分公司
毛筆備受推崇的價值，來自於文字和藝術所展現的力量，是知識的創造者，記錄著文明的發展。隨著時代的演進，以及西方文化衝擊下，毛筆雖褪去了光環，卻代表著翻轉的東方文化，凸顯文化的魅力與文字的溫度，伴隨著傳統節慶與習俗，也可成為餽贈親友的創意禮品。
「福、祿、壽、喜」系列祈願筆，是針對送禮需求所設計的「禮筆」，將饋贈禮品的祝福，透過毛筆的形式，與東方傳統文化緊密結合。運用四種東方的色彩將包裝系列化，並把「福、祿、壽、喜」四字之意涵，使其圖像化並作為外包裝的圖騰，使系列化包裝產生連結性。筆架的設計來自傳統牌坊的靈感，牌坊是尊榮耀與紀念的象徵，掛筆更是對於文人雅士的推崇，因此透過紙的材料，讓使用者自行組合成筆架，而筆架的結構來自於魯班鎖的概念，不需膠合就可將「祈願筆」展示和收藏。
The well-respected value of the Chinese brush pen comes from the power revealed by the characters and the art, which is the creator of knowledge and records the development of civilization. As time went by, the brush pen lost its aura under the impact of western culture; yet it represents theever-evolving oriental culture, and highlights the charm of such culture and the warmthexpressed by the characters.With the accompanying traditional festivals and customs,they have now become creative gifts for relatives and friends.
The “Happiness, Prosperity, Longevity and Joy” prayer brush series pens are gift pens which closely combine the blessing of gift giving with the traditional oriental culture in the form of brush pens. Four oriental colors are applied to serialize the packaging, which visualize the implications of “Happiness, Prosperity, Longevity and Joy”; they are used as the totem of outer packaging in order to render the continuity in series packaging.
The penholder design comes from the concept of Paifang (the traditional Chinese archway gate), which symbolizes glory and commemoration, while the hanging pen shows high respect for refined scholars. The pen holder, made of paper boards,can be easily assembled by the user to exhibit and store the prayer pen.Based on the idea of the burr puzzle, the pen holder requires no gluing.
圖片說明：茶葉禮盒；圖片提供/美商方策顧問有限公司台灣分公司 圖片說明：茶葉禮盒；圖片提供/美商方策顧問有限公司台灣分公司
外盒採用上下蓋手工盒，加上兩片式紙盒及彈性繩固定，裝也具有飾性的效果，內盒採用卍字型排列方式，呈現出不同的風格。
Two pieces rigid box for outer box, enhance fixed with two sleeves and elastic cord. It’s also contains a decorative effect. Inside box adopt 卍 arrangement to perform different style.
相關閱讀：
金點設計獎
http://bit.ly/1y9HtQL
相關網站：
金點設計獎官網：
http://www.goldenpin.org.tw/tw/
新一代設計展官網：
http://www.yodex.com.tw
金點新秀設計獎Facebook粉絲專頁：
https://www.facebook.com/YoungPinDesign
圖文提供/美商方策顧問有限公司台灣分公司；編輯/何?融(何熊貝)
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