金點設計-漢字字體試驗、I’MPERFECT
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漢字的起源和發展歷經了倉頡造字的古老傳說及甲骨文、金文、篆文、隸書、草書、楷書、行書等階段，到宋代印刷術的出現及二十世紀初宋體、仿宋、楷體和黑體的確立。發展至今，我們嘗試著用設計的基本元素"點、線、面" ，從"草書行雲流水般的奔放"中吸取精華，用“漢字象形、形聲、會意”等造字方法進行現代漢字的認識再造，結合中國的《道德經》、《易經》、《菩提偈》三大古老哲學中的精粹典著，探索漢字字體設計的可能性，釋放漢字的美學魅力。
The origin and development of Chinese characters after the creation of the ancient legends Changjei and Oracle, Jin, Zhuanwen, official script, cursive script, regular script, running script phases, to the emergence of the Song Dynasty and the early twentieth century typography Times New Roman, italics, italics and bold established.
Development so far, we tried it with the basic elements of design "point, line, surface," to learn the essence from the "cursive fill the gap bold" in use "kanji pictograms, phonetic, knowing" and other word-formation methods of modern Chinese characters recognition recycling, combined with China's "moral", "Book of Changes", "Bodhi verse" three ancient philosophy typical of the essence, and explore the possibility of Chinese font design aesthetic charm of the release of Chinese characters.
圖片說明：圖片提供/美商方策顧問有限公司台灣分公司
I’MPERFECT推行的是一個醒覺運動，旨在鼓勵大家不要盲目地追求完美，並應嘗試接受及欣賞日常各事、物、人的不完美。I’MPERFECT通過與全球各地夥伴的共同創作，提高善用資源的意識和改善人與人之間的關係，使社會更環保，更和諧。
I’MPERFECT的協作單位眾多，以多樣化的模式宣揚「擁抱不完美」的訊息： 產品 I'MPERFECT MUG來自有瑕疵的陶瓷杯子，它們因著杯身上一個小小的黑點或花痕而被定義為次品。我們以設計點綴瑕疵，突顯每隻杯子源自「不完美」的獨特性。
I'MPERFECT PENCIL由廢棄報紙捲成，我們邀請十六位創作人在每枝筆上分享他們心目中的不完美。 I'MPERFECT NOTEBOOK由紙廠剩紙結集而成，剩紙雖屬印刷棄品，轉化成記事薄卻給予特別的手感及書寫效果。
創意／設計服務 I'MPERFECT BOOK FAIR是我們為三聯書店在香港書展的攤位設計，以用後重用的卡板搭建整個攤位，亦沒用發泡膠板或膠黏物。此原始隨意的不完美外觀，反而完美地引人注目。I'MPERFECT BOOK是其中的書本推廣計劃，我們與編輯合作，於精挑的下架書撰寫一個它們值得重生的理由，重新展示上架。
互動式體驗 I'MPERFECT XCHANGE是一個在「油街實現」(由歷史建築改建而成的藝術空間)為期10個月的社區藝術計劃，旨在結合藝術、社區和交流來傳達I’MPERFECT的理念。我們以漸正消逝的傳統文化?廣東涼茶為媒介，凝聚社區及策動不同的交流，並舉辦一系列有關涼茶及各種心靈體驗的工作坊和迷你藝術展?等。 通過創意及設計，I’MPERFECT嘗試融和商業、社會及環保的價值。在創造商機的同時，改進社會。
I’MPERFECT is a creative movement that encourages appreciation on imperfection of the things we use, the people around us as well as ourselves. Through partnerships around the globe, we work to consciously improve the use of our limited resources and people relations to create a greener and more harmonious society.
Our collaborators diversify from manufacturers, retailers, bookstores, journalists to designers, and our products focus on utilizing resources and promoting the theme ‘it’s ok to be imperfect’. PRODUCT I'MPERFECT MUG are perfectly made mugs but are considered defective because of a small black dot or scar. Our designs, instead of covering up "imperfections", are applied to emphasize these qualities and that is what makes each mug unique.
I'MPERFECT PENCIL is made from wasted paper; and on each of them, we invited 16 local creative minds to write a quote about their own definition of imperfection.
I'MPERFECT NOTEBOOK uses defective paper or 'dead stock' that might not be ideal for printing but creates a different hand feel and writing experience in the form of a notebook.
CREATIVE/ DESIGN SERVICE I'MPERFECT BOOK FAIR is a show booth design project for Joint Publishing for the Hong Kong Book Fair. The whole booth was entirely constructed by wooden pallets to be reused later; no foam board or gluing was used, etc. This eco-friendly approach led to an unfinished and imperfect appearance, which however stood out from the crowd perfectly. I'MPERFECT BOOK is a corresponding promotional campaign that reintroduces books with "unfortunate" shelf lives. We worked with editors to shortlist the selection and repackaged them in a minimal approach with just the editor's quote on their covers.
INTERACTIVE EXPERIENCE I’MPERFECT XCHANGE is a 10-month community art programme at Oi!, a heritage-site-turned-art-space in Hong Kong. Based on the mother theme of "I'MPERFECT" and objective to combine art, community and exchange, we use the fading heritage - Chinese herbal tea as a social medium to connect people and stimulate different forms of exchange. A series of herbal tea-related and mind-changing activities are planned throughout the period. Artistic mini-exhibitions which echo with the activities are held to further promote the concept in the form of art.
By creativity and design, I’MPERFECT tries to integrate commercial, social and environmental values. We make business, while making a difference.
圖文提供/美商方策顧問有限公司台灣分公司；編輯/何?融(何熊貝)
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